The Google Keyword Tool
Luckily, the way to figure that out is given for free by using the Google Keyword Tool located at: https://ads.google.com/home/tools/keyword-planner/ Here, you can drop in a keyword or keyword phrase and find out whether it has a lot of competition or a high search volume. If you use the drop-down list that is titled “Show/hide columns,” you can even ask to see the estimated CPC value for the keywords in the results list. The way to use this tool is to start off by brainstorming a few keywords or phrases. From the resulting list, see which meet the criteria of high search volume, less advertiser competition, and high CPC payout. Use these to discover which keywords would attract more attention and make a list. Then, you want to go back to your sales page and include them in some of your copy. In general, you don't want to overuse keywords as Google can penalize you. You want just enough to attract attention from the major search engines without penalizing you for stuffing too many keywords into your copy. Just remember that some areas are weighted very well for keywords and others are not. Here are some places that using keywords will attract more attention: Your Domain Name Looking to target a specific keyword? Try to grab a domain name with that in it. It will be weighted heavily by the search engine and provide you with the opportunity to potentially fall on the first page of results when someone looks up a phrase with your keyword in the Google query form. Your domain name is the most important element to consider when you are trying to attract traffic. The easier it is to remember, the more search-engine friendly it is and the better success you will have with your ad. Your Title The first part of your sales page will be your title and you want it to grab as much attention as possible, not just from the person who visits, but from the search engine as well. Subheadings Any other areas in your heading that are bolded or emphasized can dramatically increase the weighting of that keyword. Try to sprinkle the keyword in your headings and subheadings, but don't use them on each one.